Most “creative problems” are really attribution problems.
Creative matters, and I’ll help you sharpen it. But when your tracking is broken, you can’t tell which ads are actually working, so you cut your best performers and call it a creative problem when it isn’t.
The work
Every ad here is wired to clean tracking.
Which is how I can tell you not just that the creative looked good, but what it returned. Pretty ads are easy. Pretty ads you can measure are the job.
The teardown
Open almost any account and the same problems show up.
Before I touch your creative, I find out whether your numbers are even telling the truth. They usually aren’t. Here is a real account, anonymized, the way I see it on day one.
| Campaign | Spend | Reported CPA |
|---|---|---|
| 1Advantage+ Shopping | $22,980 | $27 |
| 2Prospecting · Broad | $14,210 | $38 |
| Retargeting · 30d | $6,540 | $19 |
| 3Lead form · Local | $9,310 | $52 |
Your “best” campaign. It is claiming sales that email already drove. Pause it and revenue barely moves.
Pixel fires twice here. Real CPA is half this, or double. Right now it is a guess.
Offline conversions never get back to Meta. The algorithm is optimizing toward the wrong people.
One surgical practice went from a $365 cost per lead to $33, and 22x the lead volume, on the same budget. The ads were never the problem. The data was.
Verified on Upwork
Clients
The people behind the numbers.
Cory is an exceptional media buyer with deep expertise in all aspects of digital marketing. He consistently went above and beyond to support our paid media efforts, and even contributed cross-functionally to other areas of marketing.
“Very knowledgeable of Google and Meta Ads, very responsive, and great to work with. Highly recommend, and would be thrilled to work with him again.”
“Cory is one of the best in the business. Looking forward to working with him again.”
Fit
I’m not for everyone. Here’s who I’m for.
It saves us both a call if we’re honest about this up front.
A fit if
Probably not if
Let’s find out what your tracking is hiding.
I’ll open your account, find what’s leaking, and show you exactly what I’d fix. No pitch, no commitment. Worst case, you walk away with a clear list of what’s broken.
You’ll work directly with me, Cory Wray. The person on the call is the person running your account.